Placy Pro vs CRMs
Placy Pro is purpose-built for real estate — it ships with industry workflows, utilizes industrial data, native integrations and voice/text AI, and 50+ language support. That means accurate, context-rich conversations and 24/7 workflows out of the box — no heavy customization or long engineering projects.
Operationally, Placy automates qualification, sends branded follow-ups, and syncs cleanly into your CRM so agents only get sales-ready prospects. Faster onboarding, lower TCO, and immediate lift in lead response let teams sell more while doing less.
Industry Focus: Real Estate
Built specifically for real estate — booking viewings, property Q&A, tailored qualification flows out-of-the-box.
General-purpose
Require heavy customization to match real-estate workflows (listings, showings, valuations).
Focused on regional needs
Multilingual interactions, compliance-ready integrations and locale-aware behavior for EU / MENA markets.
Usually needs manual config
Can support localization but require third-party apps or consultants for region-specific work.
AI-first strategy
Multi-model, task-specific strategies, advanced prompt and context engineering, RAG implementation, AI evaluations, and human-in-the-loop systems.
Messengers not supported
CRMs add LLM features with single-model GPT-style integrations or vendor ML; Multi-model setups are rare and require custom engineering.
Cost efficiency
Lower TCO for common real-estate tasks — includes specialized modules so less custom dev and faster ROI (pricing designed around pay-per-use scaling).
Hidden costs
Can be costlier when you add paid integrations, consultancies, or custom ML/LLM engineering to reach parity with vertical needs.
Built-in voice AI functionality
Full phone-AI: answers calls with a natural, branded voice, transcriptions, answers routine questions, and routes/escales to agents when needed.
Requires extra configuration
Typically don’t natively answer inbound calls with a full conversational AI. True 24/7 voice answering + intelligent routing usually requires extra components.
Deep branding and customization
Rich customization: visual persona, tone/phrase controls, and the ability to clone or select professional voices so the assistant sounds like your brand or even a team member.
Limited
Basic branding (bot name/avatar, canned tone) is common, but deep persona control and production-grade voice cloning are rare or require third-party tooling
