Placy Pro vs Chatbots
How do you choose the right path for your real estate team?
If you’re weighing options for automating real‑estate lead handling, picture two setups: a turnkey, vendor‑managed platform built for property teams (Placy Pro) that combines phone + chat, built‑in qualification, CRM syncing, multi‑channel messenger support, and expert deployment; versus a DIY chatbot stack (ManyChat/Chatfuel + integrations) that’s text‑first, starts from a blank slate, and requires you to design conversation flows, add third‑party voice/telephony, and stitch CRM and workflows together.
In that context, Placy Pro delivers faster time‑to‑value, native phone/voice AI, automatic lead scoring, full lead‑to‑close automation, professional maintenance, and lower internal risk (for a higher subscription cost), while a DIY chatbot offers lower direct software cost and more control but demands significant internal expertise, slower iterative build, ongoing maintenance, limited native voice/phone support, and greater key‑person and scalability risk.
Business Automation
Goes far beyond chat to automate backend processes, transaction coordination, CRM updates, agent tasking, and reporting. It manages the entire lead-to-close workflow.
Chat-Focused Only
These tools are designed for front-end conversations on platforms like Messenger, Instagram, or a website widget. They do not manage complex backend operational workflows.
Real Estate Intelligence
The conversational logic is pre-built and trained for real estate. It understands industry-specific queries about properties, financing, and appointments.
Completely Blank Slate
You are responsible for writing every single script, question, and response. This requires deep expertise in both conversation design and real estate to be effective.
Natively Handles Phone Calls
Answers inbound and makes outbound calls with lifelike, customizable AI voices. Provides call transcriptions, summaries, and seamless handoffs to agents.
No Native Phone Support
These are text-first platforms. Voice communication requires complex and costly third-party systems, without the integrated transcription or voice AI.
Built-in Qualification Engine
Asks relevant property, budget, and timeline questions, then automatically scores and prioritizes the hottest leads, pushing them to the top of an agent's list.
Manual & Basic Only
Relies on simple, self-built Q&A flows or keyword tagging. There is no automated scoring or prioritization; this logic must be custom-built and maintained by you.
Modern, AI-First Strategy
Utilizes a multi-modal, task-specific approach with advanced prompt engineering, RAG (Retrieval-Augmented Generation), and human-in-the-loop systems for superior accuracy.
Limited or Add-On Support
Typically rely on simpler, single-model GPT-style integrations. Achieving a modern, multi-modal setup is rare and requires significant custom engineering effort.
Managed & Expert-Led
A team of real estate automation experts configures and deploys a proven system for you, ensuring rapid time-to-value.
High Internal Effort & Skill
Requires you to become an expert in conversation design, AI prompting, and technical integration to build anything effective from a blank slate.
