Michael Zhigarev

Michael Zhigarev brings 20 years of MarTech experience with a focus on AI-powered automation, product development, and growth marketing. His enterprise background includes leading marketing initiatives at Home Depot, Wargaming, GroupM, and Samsung, where he developed expertise in data driven and growth marketing, SaaS product strategy, AI-powered product development,

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At Placy.ai, Michael leads the transformation from Active Assistant to Cognitive OS phase, building proprietary data capture systems and scalable demand generation engines. His core deliverables include developing brand strategy and positioning frameworks that differentiate Placy in the PropTech space, creating scalable inbound and outbound marketing systems with paid ads and AEO to generate qualified leads, and establishing comprehensive marketing analytics and attribution infrastructure measuring campaign performance and ROI across all channels.